Blog

How Dancers Can Monetise their Craft via NFTs

Everybody loves to dance & people love to see their favorite dancer in action. The sudden boom of Blockchain and NFTs has revolutionized the whole industry. We believe that dance is one of the most undervalued art forms particularly in styles that come from a street dance background such as hip-hop and popping.

Dancers often get the comments that “he's so talented or he's so gifted” from people watching their dance videos. Now here is the truth, in all honesty no dancer is a fan of these comments as it sparks the assumption that they have always been able to move the way they do.

We believe that in our society on a subconscious level non-dancers believe that you need to be born with a special dance gene in order to become a great dancer. Now this is far from the truth and this is something we want the non dancers to understand.

Dancers train so hard just as hard as any other athlete in any other sport. Some dancers train upto 14hrs a day just to perfect a dance move they have invented. When compared to kickboxing which is considered to be one of the hardest sports in the world, on an average a boxer trains six hours a day. Just to put it into perspective now despite being some of the hardest working artists and athletes in the world, unfortunately dancers are the least paid and the least respected in any given professional environment.

Dancers are continuously exploited by agencies, product companies and corporations however the only thing that keeps most of the dancers going forward is the love and passion they have for their communities and their art form. With the advent of blockchain and the boom of NFTs many artists around the world have leveraged this tech and monetised their craft.

NFT stands for "non-fungible token." In simple terms, an NFT is a digital asset that links ownership to unique physical or digital items, such as works of art, dance, real estate etc

NFTs can be considered modern-day digital collectibles. NFTs are bought and sold online, and represent a secured digital proof of ownership of any given item. NFTs are securely stored on blockchain — the same technology on which cryptocurrencies are built— which ensures each NFT is one-of-a-kind. Blockchain can also make it difficult to alter or counterfeit NFTs.

Leveraging this new age tech dancers can mint their craft on the blockchain and monetise it. Unlike earlier where there was no proof of ownership or authenticity, they can now claim ownership of their move and sell it on open NFT marketplaces.